Challenges of Digital Content in Modern Day
Some of the most promising new businesses have been formed and rapidly propelled onto the global stage with the help of digital technology. Digital and social media tools, game dynamics etc., are the way forward for any and for those who work in the in digital media like me needs to realize the importance of being creative and innovative to adapt and capitalize on the opportunities available.
There is nothing new or special about all this and anybody can easily get started and rolling if one is passionate enough about technology and has a goal and a clear structure to attain the goals. However I will need to emphasize that as you move through various levels and your business progresses, you might face many challenges which may try to derail your work, remove you from the structure or even re-position you. You have to know how to handle the various situations that come your way.
One of the most challenging situations that I faced back then was the issue of file sharing. Sometimes it is debatable and not clear to your audience if is it illegal to share files. For instance, today, we all love uploading our content on YouTube and such other platforms. It is legal for one to download such a file for his personal use or share it with friends? What I know is that file sharing is piracy. Piracy on the other hand is theft and theft is illegal and must never be entertained.
Is Sharing Content an Infringement of the Owner’s Rights
I can recall one day when I was traveling home from college and got stranded at the airport. There was a lot of fog that day and due to the poor visibility my flight had to be delayed for several hours. We were advised to be calm as we awaited the decision of the management. I took my laptop and started playing some video games. However, soon I got bored. There was a young lady beside me who had a laptop with her and I decided to request her if she had any movies in her laptop that she could transfer to my USB drive.
She was quiet for some minutes as if figuring out if she had to oblige or decline my request. Of course I was certain that she would transfer some to my drive. At least, I had requested her as socially as students did back in college. After about three minutes she replied- it was not a yes or a no. instead she offered to give me a book to read and return to her afterwards.
I declined the offer, but before I could disappear out of sight she called me. We had a very social chat about ethics and piracy, but I still never got her point that day. Actually I later learnt that she was working at a media agency. I felt mad at her response but whenever I look at the whole scenario today, I feel that she had the right for her reasoning.
How Content Sharing Damages Our Economy
File sharing is very damaging to the economy and more so to the artistes. Most people who are involved in file sharing are usually ordinary people and they never have any intention of piracy and they usually consider it as a social transaction which according to them is not illegal. It is usually part of the human culture to share with others and many people are usually ready to share something because it is a social behavior. Actually sharing promotes the growth of culture and helps us in appreciating diversity and living harmoniously with each other.
As much as it is considered a social transaction, there are arguments that we need to agree if at all we are growing to promote and nurture talent as well as develop our media industries which in turns helps grow our economy. When you lend someone such files in which the owner has the contents rights then there will a loss in a potential sale. Most probably, the person who borrows a file may never bother to buy his own copy. Apparently he already has one, so why bother. And such a loss of a sale is wrong and it is damaging to the economy and should never be encouraged.
The worst predicament that digital content producers face is the issue of duplication. Digital files can be duplicated almost endlessly at almost zero cost and with no noticeable loss of quality. The cycle can go on and on. This can be very damaging the media industry.