Effects of Digitization in Our Lives
Digitization has taken the world by a storm. Almost all industries in various sectors have adopted the use to digital tools and utilities in their various tasks as they try to improve on their productivity and cut costs. At this age and time, those who are yet to adopt digital technology are risking being wiped out of business as the ever-growing need for the same soars with each passing day.
Given the industry that I’m in today, I must confess that were it not for this emerging technology, I’d never have reached where I’m today. As I confess this, I also need to attest that I’m one of those rigid people who are at time myopic. Yes, I am myopic.
I was very cynical about adopting the various digital methods of doing things when they got introduced by the company I work for. I’m an actor and I’ve found my passion in sitcoms. So when the production label that I was working for decided to change the way that we were doing things, I almost quit – and they were glad to let me go. As a matter of facts, prior to that time, I had never been involved in any major acting role; hence I was as good as dispensable.
At that time I was still in college and by the look of things, there was no future for me in acting. I couldn’t fathom undergoing the various workshops to be able to learn how to do stuff digitally as opposed to the methods and practices that I had been accustomed to. Also the pay at that time was terrible and there was no need for me to hang on. I discussed with the executive producer of the TV show that we were working on my position. We arrived at a decision that I’d be leaving the show at the end of that season.
How Attending a Digital Film Festival Changed my Perception
Before I left acting something happened and changed my thinking. I accompanied a fellow colleague to a film festival that was being held in the city and it is while I was there that I gave digitization a thought. I happened to meet and interact with other media personalities and people working in the film industry. Most of them were there because they needed a slice of the pie brought about by digital technology. The speakers there too as well as the various presentations at the festival all features about the roles of digital technology and the future that it held for the industry.
Everything that was discussed or presented there was amazing and it got me thinking. I realized that by not accepting to change, then I was the one who would be left behind by the bandwagon because the future clearly focused on being digital. Also the audience in many part of the while globe were embracing digitization.
The Global Markets are Opening Up
I realized that digital would enable the market to expand at a very swift rate and only the best will stand out. There was need to think outside the box and user-centered design which would stand out above the rest. Everything was and is still about the audience – not you or your ego. You need to get the audience on your side by providing them with what they needed. If not, then with an open world where there will be several options from them to choose worldwide, then you are likely to fail.
The opening of a global market made me see the numerous opportunities in the film industry. If I were to tap such opportunities, then I was too to embrace digitization and more importantly embrace user generated content which stands out. I knew that there was something in store for me.
By the time the festival was ending I had made my decision to embrace digital technology. I decided to study cinematography on part-time basis. For long I had been awed by knowing what happens behind the scenes when creating creative films and always loved visualizing the story-lines behind what I watched on such films.
During my studies and the various internship programs that I attended, I always ensured that I had the opportunity to learn and practice as much as possible so that I could hone my skills. I ensured that I was well equipped with the necessary knowledge to use all equipment and computer aided designs efficiently. I graduated in college and work as an assistant director of photography in a local film company. I plan to open my own entertainment company to tap the immense opportunities in the industry.